Visual Communication Design Undergraduate Overview

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Visual Communication Design Undergraduate Overview

The Visual Communication Design department's undergraduate curriculum is structured to encourage the development of both generalized and specialized activities, as well as hybrids of both. Students acquire a thorough intellectual understanding of the implications, strategies, and roles of visual messages as well as the visual abilities necessary for conceptualization and creation and the technical tools and business skills required in professional practice.

Focus Areas

The major areas of focus are physical media (print, objects, and environments) and virtual media (interactive and time-based media) and include:

Books/bookbinding
Coding/programming/scripting
Data visualization/diagrams/maps
Design issues
Film titles
Fonts
Identity systems
Illustrations
Image text narrative
Installations/wayfinding signage
Interface design
Letterpress printing
Methodologies
Museum exhibitions/kiosks
Packages/package graphics
Posters
Print production and offset printing
Digital/screen-based production
Publications/magazines
Strategy
Symbols/web icons
Theory
Typography
Websites/design for mobile phone and tablets
Video

Portfolio Review

Students must pass a Visual Communication Design department portfolio review in order to enroll in intermediate courses in the department. The following Visual Communication Design courses are required in order to submit a portfolio to the department Portfolio Review.

VCD 1001 Introduction to Visual Communication
VCD 1002 Illustration Technologies Lab
VCD 2011 Beginning Typography
VCD 2012 Type Technologies Lab
VCD 2001 Beginning Graphic Design
VCD 2002 Image Studio

Visual Communication Design Undergraduate Curriculum [PDF]

AIGA / CIPB

The department has an active AIGA (American Institute of Graphic Arts) student chapter. Led by a faculty member, the chapter holds regular meetings, hosts the department’s noon hour lectures in which professionals from the city and faculty from the department present their work, conducts tours of Chicago studios, holds an annual Town Hall AIGA event at the school, oversees a biannual portfolio preparation seminar for all students preparing their work for submission to the department portfolio review.

The department also has a relationship with the CIPB (Chicago International Poster Biennial), an international competition representing leading designers from throughout the world. Every two years, together with CIPB, the department holds a series of events including juror-led student workshops, entry jurying, and jurors’ lectures.

Admissions Requirements and Curriculum

To apply to the School of the Art Institute of Chicago (SAIC), you must fill out an application and submit your transcripts, artist's statement, and letters of recommendation. And most importantly, we require a portfolio of your best and most recent work—work that will give us a sense of you, your interests, and your willingness to explore, experiment, and think beyond technical art, design, and writing skills.
To apply, please submit the following items:
Online application
Artist’s Statement
Transcripts
Letter of Recommendation
Test Scores
Portfolio
Bachelor of Fine Arts in Studio Portfolio:
Submit 10–15 pieces of your best and most recent work. We will review your portfolio and application materials for merit scholarship once you have been admitted to SAIC.
When compiling a portfolio, you may concentrate your work in a single discipline or show work in a breadth of media. The portfolio may include drawings, prints, photographs, paintings, film, video, audio recordings, sculpture, ceramics, fashion designs, graphic design, furniture, objects, architectural designs, websites, video games, sketchbooks, scripts, storyboards, screenplays, zines, or any combination of the above.
Learn more about applying to SAIC's Bachelor of Fine Arts in Studio, or view our portfolio preparation guide for more information.

Undergraduate Curriculum Overview

Studio	69
CP 1010 Core Studio Practice I (3) CP 1011 Core Studio Practice II (3) CP 1020 Research Studio I (3) CP 1022 Research Studio II (3) SOPHSEM 2900 (3) PROFPRAC 3900 (3) CAPSTONE 4900 (3) Studio Electives (48) PROFPRAC and CAPSTONE are now required for new incoming students beginning in the 2015-16 academic year.
Art History	15
ARTHI 1001 World Cultures/Civilizations: Pre-History—19th Century Art and Architecture (3) Art History Elective at 1000 level (3) Art History Electives (9)
Liberal Arts	30
ENGLISH 1001 First Year Seminar I (3) ENGLISH 1005 First Year Seminar II (3) Natural Science (6) Social Science (6) Humanities (6) Liberal Arts Electives (6)
General Electives	6
Studio, Art History, Liberal Arts, AAP, or EIS
Total Credit Hours	120

* BFA students must complete at least 6 credit hours in a class designated as "off campus study." These credits can also fulfill any of the requirements listed above and be from any of the divisions (Art History, Studio, Liberal Arts, or General Electives).

BFA With Distinction—SAIC Scholars Program: The SAIC Scholars program is a learning community of BFA students pursuing rigorous study in both their academic coursework and their studio pathways. There are two opportunities for interested students to apply to the SAIC Scholars Program: at the time of admission to the school, and after they have completed 30 credits of study at SAIC. Students pursuing the latter option are required to formally submit an application to the Undergraduate Division. Once admitted to the SAIC Scholars Program, students are required to successfully complete a minimum of six designated scholars courses. Students who complete the program will graduate with distinction.

Course Listing

Title	Catalog	Instructor	Schedule
Introduction to Visual Communication	1001 (001)	Eliza Rosen	Mon 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2064	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Introduction to Visual Communication	1001 (002)		Tues 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2065	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Introduction to Visual Communication	1001 (003)	Martha Chiplis	Tues 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2066	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1214
Introduction to Visual Communication	1001 (004)		Wed 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2067	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1214
Introduction to Visual Communication	1001 (005)	John Bowers	Wed 9:00 AM - 3:00 PM All Online
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2094	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Online
Introduction to Visual Communication	1001 (006)	John Bowers	Thurs 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2103	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Introduction to Visual Communication	1001 (007)	John Bowers	Fri 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 2106	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Illustration Technologies Lab	1002 (001)	Kimberly Karen Viviano	Mon 6:45 PM - 8:00 PM All Online
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2068	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Online
Illustration Technologies Lab	1002 (002)	Kimberly Karen Viviano	Tues 3:30 PM - 4:45 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2069	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Illustration Technologies Lab	1002 (003)	Kimberly Karen Viviano	Tues 5:00 PM - 6:15 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2070	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Illustration Technologies Lab	1002 (004)	Kimberly Karen Viviano	Wed 6:45 PM - 8:00 PM All Online
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2071	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Online
Illustration Technologies Lab	1002 (005)	Kimberly Karen Viviano	Wed 8:15 PM - 9:30 PM All Online
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2095	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Online
Illustration Technologies Lab	1002 (006)	Richard Bresden	Thurs 3:30 PM - 4:45 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2104	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Illustration Technologies Lab	1002 (007)	Richard Bresden	Thurs 5:00 PM - 6:15 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2107	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Beginning Graphic Design	2001 (001)	Mary Krysinski	Mon 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 2072	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1213
Beginning Graphic Design	2001 (002)	Mary Krysinski	Tues 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 2073	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1213
Beginning Graphic Design	2001 (003)		Thurs 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 2218	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1214
Beginning Graphic Design	2001 (004)	Jiwon Son	Fri 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 2093	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1117
Image Studio	2002 (001)	Jiwon Son	Mon 9:00 AM - 3:00 PM In Person
Description Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information. We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation. Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2074	Credits 3	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1214
Image Studio	2002 (002)	Donald Pollack	Wed 9:00 AM - 3:00 PM In Person
Description Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information. We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation. Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2075	Credits 3	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1213
Image Studio	2002 (003)	Donald Pollack	Fri 9:00 AM - 3:00 PM In Person
Description Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information. We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation. Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2076	Credits 3	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1213
Beginning Typography	2011 (001)	Martha Chiplis	Mon 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 2077	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1117
Beginning Typography	2011 (002)	Jiwon Son	Tues 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 2078	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1117
Beginning Typography	2011 (003)	Mary Krysinski	Thurs 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 2092	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1117
Beginning Typography	2011 (004)		Fri 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 2225	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1214
Type Technologies Lab	2012 (001)		Tues 3:30 PM - 4:45 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 2079	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (002)		Tues 5:00 PM - 6:15 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 2096	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (003)	Kristin J Maksymiw	Thurs 3:30 PM - 4:45 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 2080	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (004)	Kristin J Maksymiw	Thurs 5:00 PM - 6:15 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 2219	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type and Image in Motion	2041 (001)		Sat 9:30 AM - 12:15 PM All Online
Description 2041 - Type + Image in Motion is a studio based introduction to the design of motion graphics. We will examine the methodologies, theories, visual and auditory principles, technical issues of motion design with an emphasis on the interplay of movement, time, imagery, typography and sound within the digital environment. The course focuses on the role motion plays in creating expressive and communicative experiences. Students will critically analyze and create a range of motion studies, and investigate the visual grammar and creative strategies of the time-based communication and motion graphics utilizing storyboarding and two-dimensional animation, Readings, screenings and discussions will provide students with a historical overview of motion design and time-based media. We will examine the work of various influential motion designers both past and present. Readings and lectures cover the theoretical foundations of the field, and assignments provide hands-on, project-based experience with production. Weekly in-class tutorials will be provided by the instructor and the student will be required to develop a working knowledge of software appropriate to concepts of time-based media. Students should expect to develop comprehensive storyboards and produce three short digital videos. The completed motion design studies and visual investigations will be presented in group and individual critiques during the course of the semester. Prerequisites Prerequisite: VISCOM 1002 or VISCOM 2941.	Class Number 2081	Credits 3	Department Visual Communication Design Area of Study Animation, Digital Imaging, Graphic Design Location Online
Advanced Motion Graphics	2042 (001)		Mon 9:00 AM - 3:00 PM In Person
Description Using a variety of media, this course builds on the animation skills learned in Computer as a Motion Graphics Tool. Combining text, graphics, photographs, video and sound, the class will explore traditional and alternative narratives, collage techniques, time manipulation, and film, television as well as web-influenced rhythms and compositions. While refining surface and experimenting with structure, the class will create expressive, political and communicative time-based sequences. Prerequisites Prerequisite: VISCOM 2041.	Class Number 2216	Credits 3	Department Visual Communication Design Location Sharp 1108
Intermediate Graphic Design	3001 (001)	Donald Pollack	Mon 9:00 AM - 3:00 PM In Person
Description Experiments in visual communication challenge the student to further refine visual thinking and integrate basic studies through applied problems. The importance of flexibility of approach is stressed at this level. Through experimentation, the problem is defined and organized; imagery and message are manipulated; awareness of potential solutions is increased. A student's portfolio must be pre-approved by the visual communication department for enrollment in this course. Prerequisites Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews	Class Number 2082	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1116
Intermediate Graphic Design	3001 (002)	Jacob Ristau	Thurs 9:00 AM - 3:00 PM In Person
Description Experiments in visual communication challenge the student to further refine visual thinking and integrate basic studies through applied problems. The importance of flexibility of approach is stressed at this level. Through experimentation, the problem is defined and organized; imagery and message are manipulated; awareness of potential solutions is increased. A student's portfolio must be pre-approved by the visual communication department for enrollment in this course. Prerequisites Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews	Class Number 2091	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1213
Envisioning Information: Analysis and Display	3002 (001)	Stephen Farrell	Wed 9:00 AM - 3:00 PM In Person
Description How does graphic design facilitate the ways we gather, give and receive information? How might we use typography and pictures, diagrams and symbols, sequence and spatial configuration to untangle a raw mass of data, guide a complex procedure, open (or suppress) correlations or satisfy multiple users' needs? This studio course explores principles and concepts of information design and visual display. Emphasis will be placed on analysis and mapping of raw data, structuring hierarchical and parallel pieces of information, enforcing statistical honesty, picturing nouns (maps, timetables?)j and picturing verbs (representation of mechanisms and motion, narrative...). This course is a core requirement for all Visual Communication students. We will look at examples and strategies from several of Edward Tufte?s books and a wide spectrum of visualizations throughout history. Each week, teams of students will analyze data visualizations from New York Times, History Shots and others. There are two shorter projects which introduce basic concepts via typographic hierarchies and quantitative analysis. These are followed with two larger team projects: one print-based visualization of a macro-system, and one screen-based exploration of personal analytics. Prerequisites Prerequisite: VISCOM 3001 and VISCOM 3011.	Class Number 2097	Credits 3	Department Visual Communication Design Area of Study Digital Communication, Graphic Design Location Sharp 1117
Intermediate Typography	3011 (001)	Timothy Bruce	Tues 9:00 AM - 3:00 PM In Person
Description This course explores the power and beauty of typography as a delivery mechanism for information, narrative structures and alternate forms of expression. Working with form, space and meaning, students can expect to learn how to organize complex verbal information into cohesive typographic systems and hierarchical configurations; how to create sophisticated grid systems and enhance functionality through navigation and structural consistency within a multiple page/screen environment; how to work with intertextuality, non-linearity, dramatic pacing and experimental typography as an emotive voice. Suggested readings and screenings vary and may include Thinking With Type (Lupton, 2010), Letter Fountain (Pohlen, 2015), The Elements of Typographic Style (Bringhurst, 2004), The Complete Manual of Typography (Felici, 2012), Typographic Design: Form and Communication (Carter, Day, Meggs, 2012). In addition, students will examine the application and effects of typographic design in historical and modern-day contexts with a primary focus on print media. Students will work on assignments of varying complexity and duration. Assignments are structured to build skills, understanding and confidence in typographic manipulation, and are designed to yield valuable components of the student?s portfolio. Prerequisites Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews	Class Number 2083	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Graphic Design Location Sharp 1115
Intermediate Typography	3011 (002)	Mark Stammers	Fri 9:00 AM - 3:00 PM In Person
Description This course explores the power and beauty of typography as a delivery mechanism for information, narrative structures and alternate forms of expression. Working with form, space and meaning, students can expect to learn how to organize complex verbal information into cohesive typographic systems and hierarchical configurations; how to create sophisticated grid systems and enhance functionality through navigation and structural consistency within a multiple page/screen environment; how to work with intertextuality, non-linearity, dramatic pacing and experimental typography as an emotive voice. Suggested readings and screenings vary and may include Thinking With Type (Lupton, 2010), Letter Fountain (Pohlen, 2015), The Elements of Typographic Style (Bringhurst, 2004), The Complete Manual of Typography (Felici, 2012), Typographic Design: Form and Communication (Carter, Day, Meggs, 2012). In addition, students will examine the application and effects of typographic design in historical and modern-day contexts with a primary focus on print media. Students will work on assignments of varying complexity and duration. Assignments are structured to build skills, understanding and confidence in typographic manipulation, and are designed to yield valuable components of the student?s portfolio. Prerequisites Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews	Class Number 2084	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Graphic Design Location Sharp 1116
Interface and Structure: Web Design	3045 (001)	Mark Stammers	Thurs 9:00 AM - 3:00 PM In Person
Description HTML defines the structure of a web page, while CSS lends style by controlling the presentation of elements. This online course caters to students with little or no prior coding experience. Through hands-on coding modules, students will use a text editing program to acquire proficiency in standards-compliant HTML and CSS. A strong emphasis on redundancy will ensure that coding concepts are fully understood and best practices reinforced. Students will undertake research, design, and coding tasks to create a fully functional, responsive website. With a solid understanding of HTML and CSS, students will explore opportunities to develop dynamic web pages that adapt seamlessly to different devices and screen sizes. Additionally, students will investigate interface possibilities, evaluate site navigation opportunities, and analyze the effectiveness of various page structures in communicating information effectively and efficiently. There are no prerequisites for this course. Prerequisites Prerequisite: Student must pass VISCOM Portfolio Review, please message VISCOM for more details on portfolio reviews	Class Number 2085	Credits 3	Department Visual Communication Design Area of Study Social Media and the Web Location Sharp 1108
Letterpress Bookworks	3111 (001)	Catherine Ruggie-Saunders	Mon 9:00 AM - 3:00 PM In Person
Description Students in this course will design and produce visual communication via the letterpress method, with emphasis upon the integration of materials, structure, and content. Instruction encourages an interdisciplinary approach with a thrust toward expanding the medium?s boundaries. Lectures and video documentaries provide an historical and cultural context for type design and the printing revolution. A field trip will provide exposure to the expanding applicability of letterpress in contemporary design, as well as exemplars from the past six centuries. Demonstrations will acquaint students with both classical and current approaches to using the tactile voice of letterpress. Students should expect to work with single sheet formats, traditional books, artist's books, and 3-D sculptural multiples, to be presented in group critiques. This course may be repeated for credit, with students creating letterpress bookworks through self-initiated projects. Prerequisites Prerequisite: VISCOM 2011 or permission of instructor.	Class Number 2086	Credits 3	Department Visual Communication Design Area of Study Books and Publishing Location Sharp 1308
Letterpress Bookworks	3111 (002)	Catherine Ruggie-Saunders	Fri 9:00 AM - 3:00 PM In Person
Description Students in this course will design and produce visual communication via the letterpress method, with emphasis upon the integration of materials, structure, and content. Instruction encourages an interdisciplinary approach with a thrust toward expanding the medium?s boundaries. Lectures and video documentaries provide an historical and cultural context for type design and the printing revolution. A field trip will provide exposure to the expanding applicability of letterpress in contemporary design, as well as exemplars from the past six centuries. Demonstrations will acquaint students with both classical and current approaches to using the tactile voice of letterpress. Students should expect to work with single sheet formats, traditional books, artist's books, and 3-D sculptural multiples, to be presented in group critiques. This course may be repeated for credit, with students creating letterpress bookworks through self-initiated projects. Prerequisites Prerequisite: VISCOM 2011 or permission of instructor.	Class Number 2087	Credits 3	Department Visual Communication Design Area of Study Books and Publishing Location Sharp 1308
Design Issues	3291 (001)		Thurs 3:30 PM - 6:15 PM In Person
Description A topical review of issues affecting the contemporary design field. This course includes reading, lectures, and discussions of design developments within their social context.	Class Number 2223	Credits 3	Department Visual Communication Design Area of Study Digital Communication, Graphic Design Location Sharp 1214

BFA in Studio with Thesis Option (Liberal Arts or Visual Critical Studies)

BFA students may complete a nine-credit, research-based academic thesis as part of their studies within the 120 credits for the BFA in Studio degree. BFA with Thesis course sequences are offered over 3 semesters through the departments of Liberal Arts or Visual and Critical Studies (VCS). Students who are interested in one of the thesis options should follow the steps outlined below in the beginning of the junior year.

Requirements for the BFA: Studio Art with Liberal Arts Thesis

Step One: Students are required to meet with the Chair of the Liberal Arts department in the beginning of their junior year.

Step Two: With the Department Chair's approval, the student enrolls in the following courses beginning in the spring term of their junior year:

SOCSCI or HUMANITY 3900 Academic Research and Writing (3 credits)
LIBARTS 4800 Undergraduate Thesis: Research/Writing I (3 credits)
CAPSTONE 4900 Liberal Arts Undergraduate Thesis: Research/Writing II (3 credits)

Step Three: The completed thesis must be approved by both the Thesis II instructor and the Chair of Liberal Arts. Students must make a formal presentation and participate in the Undergraduate Thesis Symposium in their senior year.

Requirements for the BFA: Studio Art with Visual and Critical Studies (VCS) Thesis

Step One: Students are required to meet with the Visual and Critical Studies Undergraduate Coordinator in or by the beginning of their junior year.

Step Two: With the VCS Coordinator's approval, the student enrolls in the first of the three-course sequence beginning in the spring term of their junior year:

VCS 3010 Tutorial in Visual & Critical Studies (3 credits)
VCS 4800 Undergraduate Thesis Seminar: Research & Writing I (3 credits)
CAPSTONE 4900 VCS Undergraduate Thesis Seminar: Research & Writing II (3 credits)

Step Three: Completion of thesis must be approved by both the Thesis II instructor and the VCS Undergraduate Coordinator. Students must make a formal presentation and participate in the Undergraduate VCS Thesis Symposium in the senior year.

Total credits required for minimum residency	60
Minimum Studio credit	42

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