Visual Communication Design Undergraduate Overview

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Visual Communication Design Undergraduate Overview

The Visual Communication Design department's undergraduate curriculum is structured to encourage the development of both generalized and specialized activities, as well as hybrids of both. Students acquire a thorough intellectual understanding of the implications, strategies, and roles of visual messages as well as the visual abilities necessary for conceptualization and creation and the technical tools and business skills required in professional practice.

Focus Areas

The major areas of focus are physical media (print, objects, and environments) and virtual media (interactive and time-based media) and include:

Books/bookbinding
Coding/programming/scripting
Data visualization/diagrams/maps
Design issues
Film titles
Fonts
Identity systems
Illustrations
Image text narrative
Installations/wayfinding signage
Interface design
Letterpress printing
Methodologies
Museum exhibitions/kiosks
Packages/package graphics
Posters
Print production and offset printing
Digital/screen-based production
Publications/magazines
Strategy
Symbols/web icons
Theory
Typography
Websites/design for mobile phone and tablets
Video

Portfolio Review

Students must pass a Visual Communication Design department portfolio review in order to enroll in intermediate courses in the department. The following Visual Communication Design courses are required in order to submit a portfolio to the department Portfolio Review.

VCD 1001 Introduction to Visual Communication
VCD 1002 Illustration Technologies Lab
VCD 2011 Beginning Typography
VCD 2012 Type Technologies Lab
VCD 2001 Beginning Graphic Design
VCD 2002 Image Studio

Visual Communication Design Undergraduate Curriculum [PDF]

AIGA / CIPB

The department has an active AIGA (American Institute of Graphic Arts) student chapter. Led by a faculty member, the chapter holds regular meetings, hosts the department’s noon hour lectures in which professionals from the city and faculty from the department present their work, conducts tours of Chicago studios, holds an annual Town Hall AIGA event at the school, oversees a biannual portfolio preparation seminar for all students preparing their work for submission to the department portfolio review.

The department also has a relationship with the CIPB (Chicago International Poster Biennial), an international competition representing leading designers from throughout the world. Every two years, together with CIPB, the department holds a series of events including juror-led student workshops, entry jurying, and jurors’ lectures.

Admissions Requirements and Curriculum

To apply to the School of the Art Institute of Chicago (SAIC), you must fill out an application and submit your transcripts, artist's statement, and letters of recommendation. And most importantly, we require a portfolio of your best and most recent work—work that will give us a sense of you, your interests, and your willingness to explore, experiment, and think beyond technical art, design, and writing skills.
To apply, please submit the following items:
Online application
Artist’s Statement
Transcripts
Letter of Recommendation
Test Scores
Portfolio
Bachelor of Fine Arts in Studio Portfolio:
Submit 10–15 pieces of your best and most recent work. We will review your portfolio and application materials for merit scholarship once you have been admitted to SAIC.
When compiling a portfolio, you may concentrate your work in a single discipline or show work in a breadth of media. The portfolio may include drawings, prints, photographs, paintings, film, video, audio recordings, sculpture, ceramics, fashion designs, graphic design, furniture, objects, architectural designs, websites, video games, sketchbooks, scripts, storyboards, screenplays, zines, or any combination of the above.
Learn more about applying to SAIC's Bachelor of Fine Arts in Studio, or view our portfolio preparation guide for more information.

Undergraduate Curriculum Overview

Studio	69
CP 1010 Core Studio Practice I (3) CP 1011 Core Studio Practice II (3) CP 1020 Research Studio I (3) CP 1022 Research Studio II (3) SOPHSEM 2900 (3) PROFPRAC 3900 (3) CAPSTONE 4900 (3) Studio Electives (48) PROFPRAC and CAPSTONE are now required for new incoming students beginning in the 2015-16 academic year.
Art History	15
ARTHI 1001 World Cultures/Civilizations: Pre-History—19th Century Art and Architecture (3) Art History Elective at 1000 level (3) Art History Electives (9)
Liberal Arts	30
ENGLISH 1001 First Year Seminar I (3) ENGLISH 1005 First Year Seminar II (3) Natural Science (6) Social Science (6) Humanities (6) Liberal Arts Electives (6)
General Electives	6
Studio, Art History, Liberal Arts, AAP, or EIS
Total Credit Hours	120

* BFA students must complete at least 6 credit hours in a class designated as "off campus study." These credits can also fulfill any of the requirements listed above and be from any of the divisions (Art History, Studio, Liberal Arts, or General Electives).

BFA With Distinction—SAIC Scholars Program: The SAIC Scholars program is a learning community of BFA students pursuing rigorous study in both their academic coursework and their studio pathways. There are two opportunities for interested students to apply to the SAIC Scholars Program: at the time of admission to the school, and after they have completed 30 credits of study at SAIC. Students pursuing the latter option are required to formally submit an application to the Undergraduate Division. Once admitted to the SAIC Scholars Program, students are required to successfully complete a minimum of six designated scholars courses. Students who complete the program will graduate with distinction.

Course Listing

Title	Catalog	Instructor	Schedule
Introduction to Visual Communication	1001 (001)	Jiwon Son	Mon 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 1385	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1117
Introduction to Visual Communication	1001 (002)	John Bowers	Wed 8:30 AM - 11:15 AM All Online
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 1386	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Online
Introduction to Visual Communication	1001 (003)	Eliza Rosen	Wed 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 1387	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Introduction to Visual Communication	1001 (005)	Mary Krysinski	Thurs 9:00 AM - 3:00 PM In Person
Description This research, discussion, and critique course develops a visual and verbal vocabulary by examining relationships between form and content, word and image. Study includes symbolic association and the problem of effective communication in a highly complex culture. Prerequisites Corequisite: VISCOM 1002.	Class Number 1422	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1114
Illustration Technologies Lab	1002 (001)	Kimberly Karen Viviano	Tues 3:30 PM - 4:45 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 1389	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Illustration Technologies Lab	1002 (003)	Kimberly Karen Viviano	Wed 6:45 PM - 8:00 PM All Online
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 1388	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Online
Illustration Technologies Lab	1002 (005)	Kimberly Karen Viviano	Thurs 3:30 PM - 4:45 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 1423	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Illustration Technologies Lab	1002 (006)	Kimberly Karen Viviano	Thurs 5:00 PM - 6:15 PM In Person
Description Digital visualization is essential to all contemporary creative communication. This class will familiarize students with the syntax, tools and methods of vector-based drawing and reinforce analogies to traditional methods of image-making covered in the First Year Program. Students will begin with an introduction to the computer as a graphic design tool: the relationship of vector to raster graphics and the peripherals. The focus on building proficiency with industry-standard Adobe Illustrator software will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. Students apply technical competencies to formal design problems during the second half of this course and in Beginning Graphic Design class. Prerequisites Corequisite: VISCOM 1001 or VISCOM 1101.	Class Number 2250	Credits 1.5	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1108
Beginning Graphic Design	2001 (002)	Jiwon Son	Tues 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 1391	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1214
Beginning Graphic Design	2001 (003)	Jiwon Son	Wed 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 1411	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1213
Beginning Graphic Design	2001 (004)	Jiwon Son	Fri 9:00 AM - 3:00 PM In Person
Description In this course students explore the principles of visual communication by creating two-dimensional printed comprehensive layouts, and three-dimensional mock-ups. Stress is placed on process and development of solutions to problems; idea and form exploration; research; image and text development; compositional structure and hierarchy; verbal, technical, and hand skills. The course also covers the technical aspects of graphic design such as printing methods, papers, and binding. Students will produce 3?4 finished pieces exploring the use of image and type in both single page format, multi-page format, and possibly three-dimensional format. These projects are to be included in the VCD department's obligatory portfolio review for advancement into the VCD intermediate courses. Prerequisites Prerequisite: VISCOM 1001 and 2011	Class Number 1421	Credits 3	Department Visual Communication Design Area of Study Graphic Design Location Sharp 1214
Image Studio	2002 (001)	Sofya Karash	Tues 8:30 AM - 11:15 AM All Online
Description Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information. We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation. Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101.	Class Number 1393	Credits 3	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Online
Image Studio	2002 (002)	Donald Pollack	Thurs 9:00 AM - 3:00 PM In Person
Description Image Studio is a course that challenges students to interpret, critically read text, conceptualize, and assess project parameters to implement design solutions. The creative process is a core focus throughout the assignments. The goal of this course is to explore the process of creating original imagery and visual information. We utilize digital and analog means to create design solutions to projects that also require fundamental explorations with typography. We explore a diverse means of image construction from paper collage to photography and Photoshop manipulation. Form studies examine design basics such as juxtaposition, repetition, and progression as well as the use of metaphor, analogy, and semiotics. The introduction of design context, audience awareness, and sequential narrative is also addressed. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101.	Class Number 1392	Credits 3	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1213
Beginning Typography	2011 (001)	Martha Chiplis	Mon 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 1394	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1213
Beginning Typography	2011 (002)	Maura M Frana	Tues 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 1396	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1117
Beginning Typography	2011 (003)	Maura M Frana	Thurs 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 1395	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1117
Beginning Typography	2011 (004)	Riesling Dong	Fri 9:00 AM - 3:00 PM In Person
Description This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages. Prerequisites Prerequisite: VISCOM 1001 or VISCOM 1101. Corequisite: VISCOM 2012.	Class Number 1424	Credits 3	Department Visual Communication Design Area of Study Books and Publishing, Digital Communication, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (001)	Richard Bresden	Tues 3:30 PM - 4:45 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 1397	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (002)	Richard Bresden	Tues 5:00 PM - 6:15 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 1398	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115
Type Technologies Lab	2012 (003)	Kristin J Maksymiw	Thurs 5:00 PM - 6:15 PM In Person
Description This class is a co-requisite with Beginning Typography and closely couples with the activities of this particular studio course. The lab components will introduce students to page layout software (namely Adobe InDesign), its terminology and its specific functions, its relationship to other software packages, techniques for composing and outputting digitally, and the technical aspects of digital typography. This information will be reinforced via tutorials and short design exercises which target specific topics and techniques covered during lectures. As the semester progresses, this class also functions as a working lab for the Beginning Typography studio class, allowing students to work on the same project across both classes and receive technology assistance from the instructor. This crossover reinforces the links between digital and non-digital composing and terminologies. Prerequisites Corequisite: VISCOM 2011 or VISCOM 1102.	Class Number 1399	Credits 1.5	Department Visual Communication Design Area of Study Digital Imaging, Graphic Design Location Sharp 1115

BFA in Studio with Thesis Option (Liberal Arts or Visual Critical Studies)

BFA students may complete a nine-credit, research-based academic thesis as part of their studies within the 120 credits for the BFA in Studio degree. BFA with Thesis course sequences are offered over 3 semesters through the departments of Liberal Arts or Visual and Critical Studies (VCS). Students who are interested in one of the thesis options should follow the steps outlined below in the beginning of the junior year.

Requirements for the BFA: Studio Art with Liberal Arts Thesis

Step One: Students are required to meet with the Chair of the Liberal Arts department in the beginning of their junior year.

Step Two: With the Department Chair's approval, the student enrolls in the following courses beginning in the spring term of their junior year:

SOCSCI or HUMANITY 3900 Academic Research and Writing (3 credits)
LIBARTS 4800 Undergraduate Thesis: Research/Writing I (3 credits)
CAPSTONE 4900 Liberal Arts Undergraduate Thesis: Research/Writing II (3 credits)

Step Three: The completed thesis must be approved by both the Thesis II instructor and the Chair of Liberal Arts. Students must make a formal presentation and participate in the Undergraduate Thesis Symposium in their senior year.

Requirements for the BFA: Studio Art with Visual and Critical Studies (VCS) Thesis

Step One: Students are required to meet with the Visual and Critical Studies Undergraduate Coordinator in or by the beginning of their junior year.

Step Two: With the VCS Coordinator's approval, the student enrolls in the first of the three-course sequence beginning in the spring term of their junior year:

VCS 3010 Tutorial in Visual & Critical Studies (3 credits)
VCS 4800 Undergraduate Thesis Seminar: Research & Writing I (3 credits)
CAPSTONE 4900 VCS Undergraduate Thesis Seminar: Research & Writing II (3 credits)

Step Three: Completion of thesis must be approved by both the Thesis II instructor and the VCS Undergraduate Coordinator. Students must make a formal presentation and participate in the Undergraduate VCS Thesis Symposium in the senior year.

Total credits required for minimum residency	60
Minimum Studio credit	42

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Undergraduate Overview