| Intermediate Graphic Design |
Visual Communication Design |
3001 (002) |
Fall 2025 |
|
Description
Experiments in visual communication challenge the student to further refine visual thinking and integrate basic studies through applied problems. The importance of flexibility of approach is stressed at this level. Through experimentation, the problem is defined and organized; imagery and message are manipulated; awareness of potential solutions is increased. A student's portfolio must be pre-approved by the visual communication department for enrollment in this course.
|
Class Number
1864
Credits
3
|
| Package Design |
Visual Communication Design |
3131 (001) |
Spring 2026 |
|
Description
Students produce simple and complex three-dimensional studies. Principles of abstraction combined with packaging construction techniques serve as the basis for developing solutions. A variety of assignments are given that explore the integration of typography, image, and form.
|
Class Number
1835
Credits
3
|
| Identity Systems |
Visual Communication Design |
4121 (001) |
Spring 2026 |
|
Description
This is an advanced studio course focusing on developing the methodology and skill sets required to shape a comprehensive visual identity system for commercial application. Students explore various practical facets of identity development: research, communication strategy, visual form, graphic standards, and implementation, with particular emphasis on mark-making, testing and refinement. Multiple approaches to identity design are examined and explored, including static, iterative, dynamic and kinetic systems.
Suggested readings and screenings vary and may include excerpts from Graphic Design, Now in Production (Blauvelt, 2011), Designing Brand Identity (Wheeler, 2013), Marks of Excellence (Mollerup, 2013), Logo Design Love (Airey, 2015), Signs and Symbols, Their Design and Meaning (Frutiger, 1978), Graphic Design/The New Basics (Lupton, 2015), and Saul Bass?s Bell System Pitch. The identity work of major branding firms, such as Pentagram, Sagmeister, and Chermayeff & Geismar & Haviv are examined as well as the work of independent, highly regarded design professionals.
Students will work on a progressive sequence of assignments as a way to build skills, learning and confidence in a didactic manner, culminating in a large-scale identity system, prepared for professional grade presentation.
|
Class Number
1838
Credits
3
|
| Identity Systems |
Visual Communication Design |
4121 (002) |
Fall 2025 |
|
Description
This is an advanced studio course focusing on developing the methodology and skill sets required to shape a comprehensive visual identity system for commercial application. Students explore various practical facets of identity development: research, communication strategy, visual form, graphic standards, and implementation, with particular emphasis on mark-making, testing and refinement. Multiple approaches to identity design are examined and explored, including static, iterative, dynamic and kinetic systems.
Suggested readings and screenings vary and may include excerpts from Graphic Design, Now in Production (Blauvelt, 2011), Designing Brand Identity (Wheeler, 2013), Marks of Excellence (Mollerup, 2013), Logo Design Love (Airey, 2015), Signs and Symbols, Their Design and Meaning (Frutiger, 1978), Graphic Design/The New Basics (Lupton, 2015), and Saul Bass?s Bell System Pitch. The identity work of major branding firms, such as Pentagram, Sagmeister, and Chermayeff & Geismar & Haviv are examined as well as the work of independent, highly regarded design professionals.
Students will work on a progressive sequence of assignments as a way to build skills, learning and confidence in a didactic manner, culminating in a large-scale identity system, prepared for professional grade presentation.
|
Class Number
1880
Credits
3
|
| Viscom Seminar: Narrative Architecture |
Visual Communication Design |
5320 (001) |
Fall 2025 |
|
Description
This critique seminar explores the structure of storytelling. Students review traditional dramatic form, incorporate methods of collaging content and explore experimental narrative structures and physical configurations. The course begins and ends with targeted design+writing projects utilizing non-linear narrative methods such as circular or never-ending, list formats, and multiple perspectives. Here, students focus on new forms as a means of driving narrative. In between, a longer investigation with a more expanded process focuses on analogy and its relationship to narrative. Using analogy, students deploy various research strategies and novel mapping techniques, fashioning stories out of the strange or incongruous, prodding connections that push against cliche. Each project in this seminar reconsiders basic tenets of reading?flow, dramatic pacing, the capacity to be entertaining.
|
Class Number
2003
Credits
3
|
| Viscom Seminar: Narrative Architecture |
Visual Communication Design |
5320 (002) |
Fall 2025 |
|
Description
This critique seminar explores the structure of storytelling. Students review traditional dramatic form, incorporate methods of collaging content and explore experimental narrative structures and physical configurations. The course begins and ends with targeted design+writing projects utilizing non-linear narrative methods such as circular or never-ending, list formats, and multiple perspectives. Here, students focus on new forms as a means of driving narrative. In between, a longer investigation with a more expanded process focuses on analogy and its relationship to narrative. Using analogy, students deploy various research strategies and novel mapping techniques, fashioning stories out of the strange or incongruous, prodding connections that push against cliche. Each project in this seminar reconsiders basic tenets of reading?flow, dramatic pacing, the capacity to be entertaining.
|
Class Number
2081
Credits
3
|
| Grad Projects:Visual Comm |
Visual Communication Design |
6009 (002) |
Spring 2026 |
|
Description
Taken every semester, the Graduate Projects courses allow students to focus in private sessions on the development of their work. Students register for 6 hours of Graduate Project credit in each semester of study.
|
Class Number
2336
Credits
3 - 6
|