A wide shot of a ceramics studio, featuring students working with pottery wheels and other tools.
SAIC faculty member George Guffey.

George Guffey

Lecturer

Bio

Instructor, Design Objects (2008). BS, 1998, Institute of Design, IIT. Concurrent Position: User Experience Design Director, PDT. Publications: Trends from CES 2011; Healthcare Cell Phone Applications Gain Popularity; How to Strengthen Your Brand with Sound. Awards: IDEA, CEA Award, ADEX

Personal Statement

Chicago native. Alumni IIT, Institute of Design. Teaching DESOB undergraduate and graduate classes at SAIC for over 15 years. Currently principal UX designer for Kohler. Over 25 years experience in product development, UI/UX design, design research, and human factors for consumer electronics, medical/life sciences, transportation, and defense industries.

Courses

Title Department Catalog Term

Description

This core skills studio teaches how to generate impactful visual materials to effectively communicate interactions with objects, digital interfaces and within virtual spaces.

Students will learn professional communication tools for prototyping screen-based interfaces, vector illustration, typographic and visual composition, and data visualization.

As well as aiding design development, the tools covered will enable the successful communication of storyboarded scenarios, design research, and finished proposals for physical and screen-based presentation.

This course requires students to have a laptop that meets SAIC's minimum hardware specs and runs the AIADO template.

Class Number

1308

Credits

3

Description

As products incorporate increasingly complex displays, functionality, and intelligence, their usability can become a challenge. This studio-seminar explores methods for designing intuitive and effective interfaces that enhance both the usability and overall experience of a device. Through presentations, discussions, and hands-on exercises, students will analyze existing interfaces and devices, identifying strengths and weaknesses in their design. The course emphasizes the integration of user interface (UI) and industrial design (ID) to create seamless, visually cohesive, and functionally intuitive products. Students will engage in critical evaluation of real-world examples and apply digital media tools to prototype the interface and interaction components of their own design projects. Key topics include understanding user behavior, mapping device functionality, designing appropriate two-way communication, and developing graphic elements that support usability. By the end of the course, students will have a deeper understanding of interface design as a critical factor in product development, enabling them to craft more user-centered, visually compelling, and engaging product experiences.

Class Number

2237

Credits

3