Mariana Noreña Gutiérrez

Learn the skills you need to manipulate and enhance photographs and digital images. Explore the principal elements of design, including composition, color, and typography, as you develop strategies for solving design problems, a design vocabulary, and an understanding of the key role Photoshop can play in creating professional work. Students should have basic computer skills before signing up for this course.

Learn to identify, develop, and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, you will develop the practical components to create a public-facing brand while exploring the role of visual metaphor and styling in creating its personality. Analysis of effective identity systems through written and video case studies from master designers will provide insight into the myriad approaches to creating a strong visual brand identity that stands out. Prior knowledge of the Adobe Creative Suite is recommended.