Sterling Ruby (BFA 2002) was recently profiled in the New Yorker about adding fashion design into his creative practice. "It’s one of the reasons I’m doing it—because I don’t think an artist has ever done it,” Ruby, who views fashion design as another element of his multidisciplinary artistic practice, says to the publication. Ruby's foray into the fashion world was inspired by collaborations with Belgian fashion designer Raf Simons, which felt organic to him.
When asked what he hoped to accomplish with his fashion line, which he launched in June at the Pitti Uomo mens fashion week show in Florence, Italy, Ruby said: “I want it to have the same integrity as the art has,” he finally said. He added, “I don’t want to fix the fashion industry. I want to reset the rules of what it means to be an artist.”