The Society for Experiential Graphic Design recently spoke with AIADO faculty members George Aye and Sara Cantor Aye about their human-centered design work. The two established Greater Good Studio based on the core beliefs that research changes design, design changes behavior, and behavior changes the world. This studio aims to work with underserved populations in efforts to “introduce human-centered design processes to organizations that haven’t typically benefitted from design thinking.” For Aye, “focusing on behaviors, not artifacts, is how design thinking can change the world.”
George Aye and Sara Cantor Aye will talk about their work "creating tools for positive social change" at the upcoming 2015 SEGD Conference: Experience Chicago, June 4–6.
Image from article