Guadalupe Rosales (b.1980 Los Angeles) is a multidisciplinary artist and educator best known for her community generated archival projects, “Veteranas and Rucas” and “Map Pointz,” found on social media. The projects manifested in 2015 from the under/misrepresentation and historical erasure of Latin@/x communities in Southern California. These community-generated projects begin with an open invitation to various Latin@/x communities to share personal images and memories that create visual narratives that celebrate identities and historicize subcultures. The archives explore ideas about how history and culture are framed and who does the framing. As a counterpoint, the archive celebrates, humanizes and reflects the positive and honest attributes of our shared culture. It creates a space for collective healing and storytelling and finds ways for new dialogue to emerge about youth culture in Southern California that would not exist otherwise.
She holds an MFA from The School of The Art Institute Of Chicago. She has exhibited at Museo Universitario Del Chopo (Mexico City), The Gordon Parks Foundation (New York), The Vincent Price Art Museum (Los Angeles), The Kitchen (New York), and Aperture Foundation (New York). Rosales has lectured at various institutions such as UCLA, Yale University, Columbia University, The Getty, The New Museum, MOCA, and The Graduate Center in New York.
Rosales’s work has been featured by The New Yorker, Los Angeles Times, New York Times, ArtNews, Artsy, and Artforum, Univision and NPR.