Riesling Dong

This course covers the elements and principles of graphic design and provides students with the technical and conceptual tools to develop effective design strategies. Students expand their understanding of what surrounds them and learn how to look at and evaluate products, graphics, architecture, advertisements, and more. Class discussions challenge students to consider the world of design through a contemporary art lens, drawing upon the work of Saul Bass, Paul Rand, Paula Scher, and others. In addition to using traditional materials like sketchbooks, students use Adobe Illustrator, InDesign, and Photoshop, and output work using high quality digital printers. Students can expect to create portfolio-quality works that explore symbols, logos, typography, layout, image and text integration, and sequential design. *NOTE* Basic computer experience required.

This studio course explores typography's impact on language to create meaning, organization and tone. Students experiment in typographic composition and page structure with special regard to the flow and rupture of different text types and reading scenarios. Students learn the technical aspects of typography (specification and copyfitting), methods for composing dynamic multipage formats (combining digital and analog), and contexts (both historical and structural) for understanding the vast repository of typefaces. This course is a core requirement for the Visual Communication Design portfolio review. The framing text for this class is Ellen Lupton's Thinking with Type. But students will be introduced to numerous examples from the history of (predominantly Western) letterforms and concretized language. Understanding these historical forms in their contexts will reveal the logic behind the modern classification of digital type. Students produce weekly type projects which are critiqued and handed in as three project sets. The first set analyses letterforms, structurally and then programmatically. The next project set covers text setting and typographic compositions of increasing semantic and syntactic complexity. The last project is a multilingual, illustrated book layout where students engage the fundamental concept of 'structured variety' over a series of pages.