Samsung Electronics lead designer Dong-hoon Chang details the company’s design culture.
Samsung Electronics lead designer Dong-hoon Chang details the company’s design culture.
May 2

Designing “Meaningful Experiences” for Samsung

On April 19 Forbes contributor Haydn Shaughnessy surveyed the design ethos and direction behind Samsung Electronics in an interview with SAIC alumnus Dong-hoon Chang (MFA 1991), EVP and Head of Design Team, IT & Mobile Communications division, and Head of Design Strategy Team at the company’s Corporate Design Center. “Samsung’s distinct design philosophy is about making meaningful experiences,” Chang explains. “Our design is based on minimalism but reflects structural innovation that combines Samsung’s unique style and new technologies.”