Designer Alum Develops Denim for Swedish Label
On April 2 Sportswear International featured SAIC alum Matthew Ames’s (BFA 2003) denim-based collection for Swedish brand Weekday. The line, “Prairie,” is inspired by the architecture of the Prairie School and the “purity” of natural prairie landscapes. “Weekday are really known for their work with denim, so I thought it could be exciting to bring this into the collection in a new way,” Ames says. “Historically denim is something very American, but now it has obviously been adopted all over the world. So I think it makes great sense for this collaboration between an American designer and Weekday, a Swedish brand.” Recognized for his “simple but elegant style,” Ames worked for designers Jurgi Persoons in Antwerp and Miguel Adrover in New York before opening his own womenswear line and studio in 2005.