Graduate Division: Grad Journal
Alumni Profile: Frederick Eschrich
“I am very intrigued by the capacity for design to teach, or to translate information,” says Frederick Eschrich, a new faculty member in the Visual Communication Design department. Eschrich has an extensive portfolio that ranges from publication design to commercial client-based work. While he works full time for design studio Media Objectives, Eschrich focuses on collaboration in his personal practice, working with artists and the design collaborative Hello Please.
Eschrich has been part of the SAIC community in a number of capacities over the last three years. During his MFA in Design and Visual Communications at the school, he was the senior designer of the student publication F News. He has worked with the Fashion Resource Center on a number of projects including their official brochure with Hello Please, and the online publication Figure.
This semester Eschrich will be teaching Introduction to Visual Communication Design in the Visual Communications department. His education at SAIC has had a profound impact on his conception of design: “My time as a graduate student taught me that design is a process of understanding. It is both cognitive and expressive, objective and subjective, controlled and chaotic.” For a closer look at Eschrich’s work, see his website: http://eschrichdesign.com/