Visual Communication Design: Archive
Wednesday, November 5, 4:30 p.m.
Sharp Building, 37 S. Wasbash Ave., room 327
Saturday, November 8, 9:00 a.m.–12:00 p.m.
MacLean Center, 112 S. Michicagn Ave., room 1302A
Lecture: The Japanese martial art of Aikido offers a means of embracing and reflecting upon how we think rather than purely what we think. Utilizing a design-led ethnographic approach, Mark Bradford's research found that Aikid movement practices offer compelling experiences of the co-creation process via relations between the body, space, and movement. In this talk, Bradford will discuss how he synthesized his research findings into the ‘BeWeDo’ framework, and his recent field research using BeWeDo to facilitate leadership development for co-creation.
Workshop: Mark Bradford will offer a session where participants have a unique opportunity to participate in a Keiko Workshop. Informed by Aikido's unique movement practices, such as the exercise of "tai no henko," Keiko offers new relational leadership understandings and orientations for co-creation. Tai no henko involves timing, distancing, and blending one's movement with that of another person through turning 180 degrees, an optimistic practice towards "co-creating possibilities."
- No experience in martial arts necessary
- The atmosphere will be relaxed
- Please bring comfortable exercise clothing
Register for the workshop?: Contact Mark Stammers at email@example.com by Thursday, November 6.
Mark Bradford (@markjbradford) is a Senior Lecturer in graphic design at Massey University, School of Design, Wellington, New Zealand. His research investigates design leadership within creative practice through both theoretical and applied design. His sustained inquiry into these fields is undertaken through the design of dynamic brand identities, innovative online solutions, social media strategies, and published texts focusing on how we think instead of purely what we think. This is achieved by applying Aikido theories—the relationship between bodily movement and knowledge generation—beyond the conventional martial art dojo setting.
Sponsored by the Visual Communication Design Department.