SAIC alum Vernon Grant created the iconic characters from Kellogg’s Rice Krispies cereal.
Considered one of the best and most prolific illustrators of his time, SAIC alum Vernon Grant (1902–90) is best known for his creation of Snap! Crackle! and Pop!, the iconic characters from Kellogg’s Rice Krispies cereal.
Grant enrolled at SAIC at the age of 21 and in order to help finance his education, he developed what he called “vaudeville chalk talks,” where he would draw while delivering a monologue. Combining his humor, life experiences, and general observations, Grant also designed numerous magazine covers and illustrated children’s books and advertisements.